Dominate Google Maps — Free.
Step-by-step guides that turn online searches into in-store sales.
Start Here: The 6 Essential Tasks
*Click any of the pictures to be taken to a step-by-step guide!
Guides & Templates
Real-World Wins
Video Walk-Throughs (5 min each)
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Why It Matters
When most of us want a latte, a haircut, or a quick lunch, we do the same thing:
open Google Maps, type what we need, and scan the results.
We tap the businesses with:solid star ratings and recent reviewsclear photos that show the vibe, seating, menu, and pricesaccurate hours so we know they’re actually openIf the pictures are blurry, the details outdated, or the reviews scarce, we swipe past—no matter how great the place is in real life.Complete, up-to-date profiles turn online searchers into real-world customers.
Post sharp shots of your storefront, interior, and best-selling items. Keep your hours current. Share a weekly update. Those ten-minute tasks decide whether someone like me walks in…or never even knows you’re there.
You’ll Need Your...
Step 2 – Click ‘Claim this business’
Tell Google you own it.
• Click the link
• Tap “Manage now” if asked
Step 3 – Choose Video Verification
Fastest path—done in minutes.
• Tap Video › Continue
• Allow camera access
Tip: No video option? Google falls back to postcard automatically.
Step 4 – Record the Required Shots
One smooth take, ~30 sec.
• Start outside → show sign
• Pan to street + numbers
• Inside: show desk/register
Tip: Landscape, steady hands—shaky edits get rejected.
Step 5 – Submit & Await Green Check
Most approvals land in <10 min.
• Tap Submit in app
• Watch email for status
• If denied, film again—steady shot
⚠️ Postcard fallback takes 5–7 days—video is worth retrying.
Verified? Let’s lock in your N-A-P.
Make sure your name, address, and phone match everywhere online.
Task 2 – Match Your N-A-P Everywhere
(N-A-P = Name, Address, Phone)Why it matters
Google cross-checks your business details across the web. One typo or old address and you lose trust—and rankings.Do this now (5-minute sweep)Lock in your “master copy.”
Grab the exact spelling and formatting from your business license or latest utility bill.Update your Google Business Profile.
In the Info tab, paste the exact Name, Address, and Phone. Hit Save.Mirror it on your website.
Put the same N-A-P in the footer and on the Contact page.Spot-check the big directories.
Search Yelp, BBB, Facebook, Apple Maps, Bing, Angie’s, etc. Edit any mismatches you find.Tip: Copy the master N-A-P into a text file—then paste, never type. It kills typos and keeps spacing identical.
Task 3 – Add Fresh Photos
Why this matters
Sharp, recent images make your listing look alive — and Google rewards that with more “Call” and “Directions” taps.5-Minute Action PlanShoot 6 quick photos
3 outside (sign, entrance, street) + 3 inside (products, staff, vibe).Follow Google’s specs
• JPG or PNG, 10 KB – 5 MB
• Minimum 720 × 720 px (square or 4:3 crops both work)
support.google.comRename before you upload
business-keyword-city-01.jpg (keeps images organized and keyword-rich).Upload in the Google Maps app
Maps → Your Business → Add photo → By owner → select files → Done.Pro tip: Post one new photo every month — Google flags “freshness” and keeps showing your listing higher.Next move: Stars sell. Jump to Task 4 – Earn More Reviews.
Task 4 – Earn More Reviews
Why this matters
More ★’s = higher rank and instant trust. Even a single new 5-star can bump you above a competitor.5-Minute Action PlanGrab your direct review link
Google Business Profile → Get More Reviews → copy the URL.Ask at the happy moment
Text or email that link right after service while the customer’s still smiling.Make it effortless in-store
Print a small table card with a QR code pointing to the same link.Reply to every review—fast
Thank the good, fix the bad. Aim for a reply within 24 hours.Pro tip: A steady trickle beats a big burst. Set a weekly reminder to request reviews from at least 3 recent customers.
Task 5 – Tune Your Website
Why this matters
Your Google Business Profile says who & where you are; your website proves it. Tight on-page signals tell Google, “Yep, same business—rank it higher.”5-Minute Action PlanFix the page title (SEO title)
Home page → set it to “[Service] in [City] | [Business Name]”.
Example: “Custom Cakes in Pasadena | Sweet Street Bakery.”Add one clear H1 heading
Same wording (or close) at the top of the page. Avoid multiple H1s.Embed your Google Map
Go to your listing → Share → Embed a map → copy the iframe code → paste it on your Contact page.Drop in local schema
Run a free “LocalBusiness schema generator,” paste your N-A-P and opening hours, then drop the JSON code into the page <head>. (Carrd: Settings → Tracking → Code.)Pro tip: Keep it simple—keyword once in title, once in H1, a couple times in body copy. Stuffing keywords makes you look spammy.
Task 6 – Grab Local Mentions
Why this matters
Links from trusted, nearby websites shout, “These folks are legit right here in town,” boosting both authority and map rank.5-Minute Action PlanJoin the Chamber (or BBB).
Sign up online → add your site URL when they list you in their member directory.Sponsor one local thing.
Pick a school team, charity run, or neighborhood event → ask for a “Thank-you” link on their site’s sponsor page.Claim the easy directories.
Yelp, Apple Maps, Bing Places, Nextdoor, Angi. Fill in N-A-P and drop your website link—done.Pitch one hyper-local blog or paper.
Quick email: “We just hit five years serving [City]. Any chance you’d feature a short story? Happy to provide photos.” Include your site URL in the bio they publish.Pro tip: Quality beats quantity. Ten solid local links outrank 100 random ones.














